Privacy Policy

Effective Date May 1st, 2022

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING OUR WEBSITES. BY ACCESSING OR USING OUR WEBSITES (OTHER THAN TO READ THIS PRIVACY POLICY FOR THE FIRST TIME), YOU AGREE TO THIS PRIVACY POLICY.

This Privacy Policy explains the types of information we collect when you use our website, how we use that information, and under what circumstances we share it.

To provide you with the best price and comparison service, we need to process personal data. This Privacy Policy outlines the information we collect from our users, how we process it, and the measures we take to protect your information’s integrity.

Key Principles

For the purposes of this Privacy Policy, “personal data” refers to any information that identifies you or allows you to be identified when combined with other information. Processing of personal data includes all uses of personal data, such as collection, exchange, and storage.

What Personal Data We Collect

To provide a clear overview, we have categorized the personal data based on how it is collected:

A. Personal data you provide to us

When using our Services, you might provide us with personal information, such as by filling out web forms, creating a user account, sending messages to our support team, or providing feedback via contact forms. Personal data in this category may include your name, address, phone number, email address, and other information depending on what you choose to submit to us.

B. Personal data we collect when you use the Services

When you use the Services, we collect information about your usage, such as which parts of the Services you use, which products you are interested in, and how you interact with our websites. This information includes:

• I. Technical information about your device and internet connection: Through server logs and other tools, we record information about your device, your connection to the Services, and your use of the Services on different devices. This may include your operating system, web browser version, IP addresses, cookies, and various unique identifiers. We use this information to provide the Services, remember your settings, and troubleshoot our systems.
• II. Information about your use of the Services: We collect information about your interactions with the Services, including your interests, visit patterns, and ads you click on. We also collect information about your visits to the websites that provide the Services.
• III. Location information: We calculate an approximate geographical location based on your IP address. If you have enabled location services on your device, we will collect more detailed location information. You can disable location services to prevent this detailed collection, in which case we will only collect approximate location information based on your IP address.
• IV. Cookies and other technologies: We use various technologies, either directly or through third parties, to recognize and learn about you as a user. For more information, see our section on “Use of cookies and other technology.”

C. Personal data from other sources

We may receive personal data from other sources, such as advertisers, advertising networks, authorities, or partners. For example, a partner may provide us with information about your actions after you clicked on a product in the Services. Partners may also provide profiling information to help us and our partners optimize marketing campaigns.

Why We Process Personal Data

To help you understand why we process personal data, we have categorized our processing based on its purpose. We process personal data to:

1. Fulfill our contractual obligations
2. Comply with legal requirements
3. Provide the Services, including customer support
4. Analyze traffic to and on the Services
5. Show relevant marketing outside the Services
6. Send newsletters and similar communications to our users
7. Personalize our Services, including our partners’ advertising
8. Troubleshoot the Services and investigate misuse

Details on specific purposes (III to VIII):

III. To provide the Services, including customer support: We process personal data to deliver a functional and user-friendly service, adapting the Services to your technical situation and choices. This includes handling support issues and responding to user feedback, based on our legitimate interest in providing basic functionality and service.

IV. To analyze traffic on and to the Services: To improve the Services, we collect information about traffic on the Services and related websites and apps. This helps us understand our users, market trends, and potential improvements, leading to a better user experience.

V. To show relevant marketing outside the Services: We aim to provide relevant ads and marketing even on other websites and apps. This requires processing personal data about your interests, geographical location, and demographic profile. We share this information with marketing networks and platforms like Facebook and Google to customize marketing and measure its impact. Facebook and Google are data controllers for their respective processing.

VI. To send newsletters, price alerts, and similar communications: If you have an active user account or subscribe to our digital mailings, we may send you emails with offers and marketing. These communications may also be sent via other digital channels, such as social media. You can opt out at any time by contacting us. This processing is based on our legitimate interest or your consent, which you can withdraw at any time.

VII. To personalize our Services, including our partners’ advertising: We aim to create a personalized user experience by adapting the content of the Services to your preferences. This includes customizing ads and marketing across our properties. The personal data processed for this purpose includes user behaviors, IP addresses, purchase history, and approximate geographical position.

VIII. To troubleshoot the Services and investigate misuse: We process personal data related to user activity to troubleshoot our systems and ensure security. We also investigate misuse of the Services, such as creating fake profiles, harassment, or legal violations. If we suspect misuse, we may share personal data to investigate and address the issue.

Data Sharing

We share your personal data with other companies as relevant to achieve the purposes stated in this privacy policy. These companies may also process your personal information to personalize and enhance your user experience and improve their products and services.

In some cases, we share personal data with partners to let them personalize offerings and advertisements. We enter into agreements to ensure that our partners process personal data in accordance with applicable privacy and data protection legislation.

Personal data may be transferred to third parties if the business or part of the business, along with the personal data processed in connection with it, is sold, moved, or transferred. We may also disclose your information if required by legal obligations, court orders, government regulations, or to assist in legal investigations. If there is suspicion of a crime related to the use of the Services, information may be disclosed to authorities upon request.

We will not share, sell, transfer, or otherwise disclose personal data beyond what is stated in this privacy policy.

Data Retention

We only process personal data for the period necessary to fulfill the purposes set forth in this privacy policy. This means we limit our processing of personal data to what is necessary for the purpose it was collected. For instance, we delete user accounts that have been inactive for 16 months. When personal data is no longer necessary for its original purpose, we anonymize or delete it.

Security

We maintain routines and measures to ensure unauthorized persons do not gain access to your personal data and that all processing complies with applicable law. These measures include risk assessments, organizational and physical measures, and procedures for handling data and responding to requests regarding access, rectification, blocking, and deletion of personal data.

Use of Cookies and Other Technologies

We may use cookies, pixel tags, local storage, and other technologies to understand you as a user and analyze user data.

Use of Social Plug-ins

When you use the Services, you may share information on social media (e.g., Facebook, LinkedIn, Twitter) via social plug-ins (e.g., ‘like’ button). If you share information through a social plug-in, your browser will transfer data to the social medium, including:

• Date and time of your visit
• Internet address or URL of the page you are visiting
• Your IP address
• Browser type
• Operating system
• Username and password (if applicable)
• Information you have shared using the plug-in

Hollowtag.com is not the data controller for personal data processed after you share information via social plug-ins. The social media providers are responsible for their own processing of personal data. For more details on their privacy practices, please refer to the respective social media platforms. Note that you can block social plug-ins in your browser settings.